A story about finding where you fit.

Available on Amazon.com!

For kids (and grown-ups) who’ve

ever wondered if they belong.

Get Your Copy Today!

Welcome! You belong here.

Cartoon drawing of Greg Bro wearing a hat

My name is Greg Bro, and welcome to Brute Optimism.

Brute Optimism creates stories and experiences that explore big emotional ideas in simple, gentle ways kids can understand, creating space for parents and kids to read together, laugh together, and talk about the things that matter.

If that resonates with you, you are in the right place.

You can support Brute Optimism by picking up a copy of Every Shape Has a Place. Your support helps us continue creating books, content, and experiences built on the same values that brought you here.

Learn more about Brute Optimism

Why this story matters

🤍 Belonging

Helps kids understand they do not have to change who they are to belong.

❤️ Big feelings, Gentle words

Creates space for conversations about confidence, self doubt, and being yourself.

📕 MADE FOR KIDS AND GROWN UPS

A story kids enjoy and grown ups recognize, made to read together and talk about afterward.

Bring it home today!

What people are saying

“I love this book. Personally, I feel like I am that shape, being an immigrant living in a third world between China and the US. Sometimes I don’t fit either side. Feel so related to the book. Thanks for creating it.”
— ZZ, early reader
“This is my grandson’s new favorite book. The images and rhyming are both super cute. There is an underlying message of finding yourself and not having to conform. It doesn’t use these words, but as an adult, I totally get the idea of not having to ‘fit in the box.’ Most children’s stories bore me, but I love reading this one again and again.”
— Marinara K. (via Amazon.com)
“My daughter has re read nonstop since we got it. Great illustrations and story for kids about belonging and being happily unique. Looking forward to more!”
— AK (via Amazon.com)