A growing collection of stories that help kids understand big feelings through simple, playful storytelling.
A great way to support is by picking up a copy of Every Shape Has a Place or our new book Every Shape Has a Feeling.
Big Feelings, Made Simple.
My name is Greg Bro, and welcome to Brute Optimism.
Brute Optimism creates stories and experiences that explore big emotional ideas in simple, gentle ways kids can understand, creating space for parents and kids to read together, laugh together, and talk about the things that matter.
If that resonates with you, you are in the right place.
In the press
Featured in Women’s World
Bro is building a framework where emotional fluency starts early and travels with a child, from the kitchen table to the classroom, and increasingly, beyond, to more spaces where emotional fluency is essential.
Featured in International Business Times
"Little kids feel the whole expanse of emotion," says Greg Bro, founder of Brute Optimism and the Every Shape Emotional Literacy Series.
Featured Products
Part of the Every Shape Emotional Literacy Series.
A simple, heartfelt story about belonging, confidence, and being exactly who you are.
Choose your version:
Signed By The Author ✍️ — A story about finding where you fit, just as you are. Signed by the author
Signed + Custom Book Doodle 🎨 — Includes a custom doodle inside the book (name + character). A small, personal touch that makes the story feel like it belongs to them. Also, signed by the author.
Signed + Custom Doodle + Premium Art Card ⭐ — Includes a hand-drawn illustration on a separate art card, signed and personalized, plus a message inside the book. A more premium, gift-worthy version. Includes book doodle and signed by author.
✨ Each doodle and art card illustration is hand-drawn by Greg Bro. No two are the same.
Bundle includes first two Every Shape Emotional Literacy Series book.
This bundle includes both Every Shape Has a Place and Every Shape Has a Feeling.
Choose your version:
Signed By The Author ✍️ (Bundle) — Both books. Signed by the author
Signed + Custom Book Doodle 🎨 (Bundle) — Includes a custom doodle inside both books (name + character). A small, personal touch that makes the story feel like it belongs to them. Also, signed by the author.
Signed + Custom Doodle + Premium Art Card ⭐ (Bundle) — Includes a hand-drawn illustration on a separate art card, signed and personalized, plus a message inside both books. A more premium, gift-worthy version. Includes book doodles and both books signed by author.
✨ Each doodle and art card illustration is hand-drawn by Greg Bro. No two are the same.
Part of the Every Shape Emotional Literacy Series.
A story about big feelings taking shape and how they don’t always show the same on the outside.
Choose your version:
Signed By The Author ✍️ — A story about finding where you fit, just as you are. Signed by the author
Signed + Custom Book Doodle 🎨 — Includes a custom doodle inside the book (name + character). A small, personal touch that makes the story feel like it belongs to them. Also, signed by the author.
Signed + Custom Doodle + Premium Art Card ⭐ — Includes a hand-drawn illustration on a separate art card, signed and personalized, plus a message inside the book. A more premium, gift-worthy version. Includes book doodle and signed by author.
✨ Each doodle and art card illustration is hand-drawn by Greg Bro. No two are the same.
Featured Video
Navigating Career Transition with Creativity
FROM WORTHY TO LEAD PODCAST:
What do you do when the identity you built your entire career around disappears overnight?
For Greg Bro, losing his job after 20+ years as a UX design leader wasn't just a professional setback. It was a complete identity crisis. The question "what do you do?" suddenly had no answer, and that forced a much deeper one: who do I actually want to be?
Is an Algorithm building your child’s identity?
FROM PAGES OF PANDORA PODCAST:
On this episode, we discuss children’s books, parenting, and social media with author and illustrator Greg Bro.
The clubhouse with AUTHOR GREG BRO
FROM STAR STUDIO IN CHILDREN’S MINNESOTA
Author Greg Bro joins The Dude on The Clubhouse to read some of his books and draw for patients and families.
On Instagram
